Marketers today must validate ROI off every media channel investment, so we focus on the metrics that really matter in brand-building through advocacy, both short and long term. Every activation we undertake is measured and reported in transparent detail, with a narrow focus on reach, consumer engagement, brand equity and sales.
As a member of WOMMA, the trade association for word of mouth marketing, we track metrics based on established industry standards and often partner with respected 3rd party research entities, including Nielsen / IRI, InSites Consulting, Radian 6, Gfk et al, for independent auditing and deeper analyses.
Our consistent reliance on proven KPI and ROI measurements has helped generate high client satisfaction and loyalty for The Insider as evidenced in an 80% renewal rate! As one of our clients likes to describe it: “The proof is in the pudding”.