Activia

Goal

Increase brand & category penetration and convince friends and family of the health benefits.

Activation

With careful education and building on the Activia 14-day challenge with friends, the beneficial effects were realized through this convincing experience. It led the Insiders to spread their experiences actively and spark conversations around the importance and effects of Activia and pro-biotics in general.

Results

  • 212k

    face-to-face reach

  • 4min 03sec

    Average conversation time

  • 28k

    peer-to-peer demo & sampling

  • 35k

    private social media reach