Base Telecom

Goal

Building brand equity and changing the brand’s reputation on mobile network quality into that of a high quality network with the best price/quality ratio on the market.

Activation

Putting to the test the claim that low BASE prices are not to the detriment of its quality. Insiders subscribed to become a BASE test-client for 6 weeks, receiving at the same time intensive education about the possibilities of the services (texting, calling & mobile internet).

Results

  • 113K

    face-to-face reach

  • 8min

    Average conversation time

  • 6K

    peer-to-peer demo & sampling

  • 35K

    private social media reach

  • 2.2K

    mobile contacts