Belvita

Goal

Change the breakfast habits of Colombian breakfast consumers.

Activation

Friends and colleagues were invited to try Belvita, focusing in a fun and conversational way on the fact that Belvita will give you enough energy for the day and is a well-balanced breakfast alternative.

Results

  • 400k

    face-to-face reach

  • 7min 53sec

    Average conversation time

  • 38k

    peer-to-peer demo & sampling

  • 441k

    private social media reach