Braun Series 5

Goal

Increase awareness and consideration of the Braun Series 5 razors both offline and online.

Activation

Putting the innovative Braun Series 5 at the center of conversations on shaving styles, from modern to classic. Buyers of the product posted their qualitative in-depth reviews on highly visited e-commerce and comparison sites like Amazon, Bol, Ciao and others.

Results

  • 124K

    face-to-face reach

  • 8min

    Average conversation time

  • 9K

    peer-to-peer demo & sampling

  • 65K

    private social media reach

  • 120

    Online reviews in relevant online universe