Capri-sun

Goal

Boost trial purchase of Caprisun and  build long term brand equity.

Activation

Focusing on mothers to bring kids together to play in order to create social sampling. During the conversations, focus was given to the superiority of Capri Sun as an easy to drink & easy to take-away solution during spring and summer time.

Results

  • 674k

    face-to-face reach

  • 68k

    peer-to-peer demos & sampling