Centrum Select

Goal

Increase market penetration in selected regional areas, such as Rio de Janeiro and Belo Horizonte.

Activation

Strong education and follow-up on energy levels to show the tangible results of Centrum Select, building brand image and awareness via personal recommendations.

Results

  • 300k

    face-to-face reach

  • 6min 30sec

    Average conversation time

  • 40k

    peer-to-peer demo & sampling

  • 150k

    private social media reach