Chocapic

Goal

Change the reputation of cereals being high in sugar, by making consumers aware of the new Chocapic recipe with a considerably reduced sugar level.

Activation

Careful education and reassurance of mothers with children about the nutritional value of the new Chocapic recipe and renewed focus on the target group.

Results

  • 3,9 million

    face-to-face reach

  • 8min 20s

    Average conversation time

  • 534k

    peer-to-peer demo & sampling

  • 1,6 million

    private social media reach