Club Med

Goal

Improve the image of Club Med in the region of North Belgium amongst highly affluent travelers.

Activation

A select group of affluent and active Insiders experienced a full holiday at various Club Med hotel locations during winter and summer. This very conversational experience, supported by intensive follow-up, created many positive peer-to-peer recommendations within the target group. Qualitative, in-depth reviews were posted on the leading travel sites such as Tripadvisor. Furthermore, the authentic consumer content (pictures, videos, testimonials) were integrated by Club Med in all other communication channels. The campaign was a winner of an AMMA Award 2011 for Best Media Strategy.

Results

  • 44K

    face-to-face reach

  • 89K

    private social media reach