Compeed

Goal

Install a new consumption habit of preventative wearing of the product.

Activation

Armed with a fun activity calendar based around sports and shopping, Insiders invited friends to participate in these activities and make wearing Compeed as a preventative measure common practice, whilst also experiencing the superiority of second skin premium sticking plasters.

Results

  • 247K

    face-to-face reach

  • 5min 16s

    Average conversation time

  • 32k

    samples distributed/peer-to-peer demo & sampling

  • 148K

    private social media reach