Dolce Gusto Mini Me

Goal

Support the launch of the new Dolce Gusto device by building consideration and relevance in the target group.

Activation

Focus on the many tasty coffee experiences possible in the product range, combined with the user-friendliness of the device.

Results

  • 194k

    face-to-face reach

  • 10min 06sec

    Average conversation time

  • 18.5k

    peer-to-peer demo & sampling

  • 295k

    private social media reach