Pizzaburger

Goal

Generate awareness of this new product and boost sales amongst the main male target group.

Activation

The campaign ran during the World Cup Football, when friends were invited to try the Pizzaburger at Insiders’ homes. In this way, product tasting was fun , while it also highlighted the easy preparation of the product.

Results

  • 352k

    face-to-face reach

  • 6min 50sec

    Average conversation time

  • 90k

    peer-to-peer demo & sampling

  • 180k

    private social media reach