Estée Lauder DayWear Sheer Tint

Goal

Relaunch of the tinted daycream with a new and better composition. Increase consideration and credibility of the product.

Activation

Trying is believing, which leads to intensive conversations offline with friends, family and colleagues. Qualitative and authentic user reviews were boosted on all relevant online communities and websites where consumers go to find our more during their (online) information gathering.

Results

  • 80k

    face-to-face reach

  • 9min 32sec

    Average conversation time

  • 14k

    peer-to-peer demo & sampling

  • 754

    private social media reach