Garnier Fructis Liso Raízes

Goal

Boost consideration & differentiation of Liso Raízes de Fructis and increase trial purchase.

Activation

Underline the functionality of Liso Raízes by delivering a unique solution to maintain straight hair and show off their new style to friends, both offline and online.

Results

  • 170k

    face-to-face reach

  • 10min 27sec

    Average conversation time

  • 37k

    peer-to-peer demo & sampling

  • 200k

    private social media reach