Gillette Proglide

Goal

Trade up users of older Gillette shaving systems to the latest NPD Proglide.

Activation

Increase education, awareness & understanding of the distinct features of the new Gillette Proglide razor. Convince target consumers through a superior product experience and encourage them to demonstrate to conversation partners.

Results

  • 228k

    face-to-face reach

  • 4min

    Average conversation time

  • 10k

    peer-to-peer demo & sampling

  • 213k

    private social media reach