Royal Club GOOOD Energy

Goal

Increase brand awareness and penetration within a clearly targeted group through conversations and peer sampling at work.

Activation

Keeping up the energy at the office in a creative and fun way that sparks conversations. Energetic co-workers were rewarded by their colleagues with ‘Royal’ compliments for their ‘Goood Energy’ and work achievements.

Results

  • 1.266.377

    face-to-face reach

  • 420k

    peer-to-peer demo & sampling

  • 90%

    of Insider’s expectations is met or exceeded