Huggies (Turma da Mônica Veste Fácil)

Goal

Product awareness & education about the new product, showing the relevance of using diapers when children start to walk.

Activation

Promoting key product benefits, including that Huggies provide more than 10 hours of protection and are easy to put on, and encouraging our Insiders to share with peers the joy they experienced with their Huggies-wearing toddlers.

Results

  • 158k

    face-to-face reach

  • 7min 30sec

    Average conversation time

  • 21k

    peer-to-peer demo & sampling

  • 120k

    private social media reach