Kinder Bueno

Goal

Broaden the image and target group beyond kids and teenagers alone.

Activation

Target young adults, especially in an office environment (snacking consumption), to share the new recipe and great taste with their co-workers.

Results

  • 501k

    face-to-face reach

  • 6min 31sec

    Average conversation time

  • 92k

    peer-to-peer demo & sampling

  • 191k

    private social media reach