Le Page Ultra Gel

Goal

Increase product penetration and the usage frequency for small jobs in and around the house

Activation

Focus on the versatility of the product and show the superiority of LePage with the famous rubbercord demo as a talktool to conversation partners.

Results

  • 731k

    face-to-face reach

  • 8min 38sec

    Average conversation time

  • 67k

    peer-to-peer demo & sampling

  • 265k

    private social media reach