L’Oréal Men Expert No Shine

Goal

Change the perception that “men don’t need facial creams” and increase the penetration of the brand.

Activation

Intensive education on men’s skincare and making it easier to raise the subject amongst men by including a fun personality quiz. Samples were distributed peer-to-peer on different occasions.

Results

  • 256k

    face-to-face reach

  • 6min 53sec

    Average conversation time

  • 35k

    peer-to-peer demo & sampling

  • 282k

    private social media reach