L’Oreal Paris Age Perfect

Goal

Increase penetration within specific target group of women 45+ with more mature skin.

Activation

By intensive education and product sampling, friends & family were convinced to try the product and experience first hand the superiority L’Oréal Age Perfect Cell Renaissance.

Results

  • 296k

    face-to-face reach

  • 8min 25sec

    Average conversation time

  • 50k

    peer-to-peer demo & sampling

  • 156k

    private social media reach