Maggi

Goal

Create relevance and consideration of this new innovative way of cooking with Papyrus® paper containing seasoning and oil.

Activation

Inspiring people to cook healthy and tasty meals in an easy and fun way.

Results

  • 277k

    face-to-face reach

  • 10min 17sec

    Average conversation time

  • 27k

    at home tastings & sampling

  • 173k

    private social media reach