Nestea

Goal

Boost awareness and trial of Nestea’s great tasting reduced sugar variety among non-tea users.

Activation

An impactful advocacy and social sharing program was targeted at competitive soda drinkers, focusing on the reduced sugar level recipe.

Results

  • 221k

    face-to-face reach

  • 9k

    bottles drunk/peer-to-peer demo & sampling

  • 45K

    cup tasting with friends