Nestlé Baby

Goal

Increase the brand penetration within the target group of young mothers with babies between 6 and 24 months.

Activation

Comprehensible education around the needs of the baby during all growth stages – from birth until 3 years, sharing the broad range available of Nestlé Baby products.

Results

  • 106k

    face-to-face reach

  • 9min 10sec

    Average conversation time

  • 36k

    peer-to-peer demo & sampling

  • 116k

    private social media reach