Nivea Q10

Goal

Boost education & relevance of the new Q10 range for face & body, by breaking the main consumer barrier.

Activation

Our campaign encouraged Insiders to experience the Q10 line’s skin-firming active ingredient, driven by targeted and impactful social sampling among friends, family and co-workers.

Results

  • 200k

    face-to-face reach

  • 12min 2s

    average conversation time

  • 58k

    peer-to-peer demos & sampling

  • 284k

    private social media reach