Old Amsterdam 35+

Goal

Increase awareness and penetration of Old Amsterdam 35+ within the target group of conscious consumers who like to indulge and who love quality and taste, but make conscious health choices.

Activation

Focus on current Old Amsterdam  30+ consumers to experience the superiority of Old Amsterdam 35+ on bread and spread the message amongst their peers.

Results

  • 76.5k

    face-to-face reach

  • 8k

    peer-to-peer demo & sampling

  • 30k

    private social media reach