Parodontax

Goal

Increase penetration and build conversion to recruit new consumers

Activation

Challenging consumers to use and evaluate Parodontax toothpaste for two weeks, demonstrate the brand’s long-term performance and ability to overcome the initial taste barrier.

Results

  • 818k

    face-to-face reach

  • 5min 08sec

    Average conversation time

  • 90k

    peer-to-peer demo & sampling

  • 349k

    private social media reach