Philips Fidelio Headphone

Goal

Introduce the different headphones of the Fidelio range amongst music lovers, for usage at home or on the go.

Activation

Activate Insiders as product experts and encourage them to post their opinion online on key e-commerce sites.

Results

  • 34K

    face-to-face reach

  • 114K

    private social media reach

  • 503

    Online Reviews were generated  of which

  • 206

    Online reviews within predefined universe of 5 key websites