Philips Lumea Precision

Goal

Acquire new users for this innovative new skincare solution whilst fulfilling the need for in-depth consumer education.

Activation

Strong focus on showing how the product works and removing and dealing with any usage concerns. In order to make the experience tangible and conversational, the evolution of Insiders’ personal shaving results were monitored closely. After a couple of weeks, expectations were met and excitement grew. Insiders started to demo the device to their friends & family, while stimulating many positive reviews online.

Results

  • 93K

    face-to-face reach

  • 12min

    Average conversation time

  • 3K

    peer-to-peer demo

  • 11K

    sampling of talk tools

  • 287K

    private social media reach