Samsung Galaxy S4 Zoom

Goal

Generate an online reputation which positively influences the decision journeyof consumers.

Activation

Stimulate interaction and engagement with the product by education of the key features, whilst also generating content (reviews, pictures, recommendations,…) within a defined and relevant online universe of the top e-commerce sites, like Amazon & Bol.

Results

  • 6k

    peer-to-peer demo & sampling

  • 106k

    private social media reach

  • 1.274

    Pictures

  • 398

    Online reviews within predefined universe