Sodastream Source

Goal

Sodastream is an increasingly popular soda drinks system at home. However, the biggest consumer barrier to overcome was understanding the product and removing trial barriers for consumers to experience the great taste versus their traditional soda drinks.

Activation

Lower these consumer barriers with an intensive campaign focusing on product education, and demonstrating to friends at home how it works, with a focus on the great taste and versatility of the product.

Results

  • 216k

    face-to-face reach

  • 10min 59sec

    Average conversation time

  • 16k glasses of water and soda

    peer-to-peer demo & sampling

  • 146k

    private social media reach