Vanish Oxi Power

Goal

Educate consumers on the most effective ways to use Vanish Products and increase consumer penetration in Northeast Brazil.

Activation

To instruct consumers on the best ways to use Vanish for various types of stains, we utilized a powerful and inspirational demo and supported with product samples that sparked conversations and generated product trial.

Results

  • 551k

    face-to-face reach

  • 9min 32sec

    Average conversation time

  • 122k

    peer-to-peer demo & sampling

  • 590k

    private social media reach