Setting up a good bill of digital health for newly launched products can be tricky. Here are a few tips to help your 2020 product launches come out of the gate strong and ahead of competitors.
How do you craft a digital marketing strategy for the first generation of true digital natives?
Not all online review plans are created equal, and while a high number of five-star reviews may initially give your average rating a boost, it may in fact have the inverse effect of raising a warning flag for today’s savvy consumers who are looking for authenticity.
Leveraging online reviews and engaged brand shopper advocates will make the difference in tapping into this record-breaking revenue.
SPA or Sponsored Product Ads used to be the go to solution for e-commerce product exposure, but the system has proven to be flawed
it’s important to perfect your image online with a tactical digital health strategy to increase your shopper frequency.
Brands which work now to understand and meet women’s needs, will get the full value from this key target market.
User generated content including photos and videos paired with online reviews are becoming a necessary component in making purchase decisions.
Brands who want to get in front of these high intent shoppers, whether it be during a holiday weekend or all-year around, will need to provide digitally engaging content. We will share our findings on how detailed, experience-driven online reviews with rich content help draw shoppers to your product.