SPA or Sponsored Product Ads used to be the go to solution for e-commerce product exposure, but the system has proven to be flawed
Online reviews. Love them or not, it’s now a fact that consumer reviews play a vital role in driving your product sales. According to the 2018 Nielson Connected Commerce Report, there are currently 4 billion people online, and almost 93% of them are connecting on their mobile device.
Brands who want to get in front of these high intent shoppers, whether it be during a holiday weekend or all-year around, will need to provide digitally engaging content. We will share our findings on how detailed, experience-driven online reviews with rich content help draw shoppers to your product.