Connect with your brand ambassadors, generate recommendations at scale, and grow sales.

We are the leading global influencer network. Our community has millions of everyday consumers in all walks of life, spread across over 40 countries. We call them Insiders because they are privy to exciting and educational brand experiences.

Our Beliefs

  • Empowered consumers build up trusted brands.
  • Authentic, unpaid, and open consumer feedback is crucial for generating credible recommendations.
  • Advocacy takes place in consumers’ everyday lives, both online and offline.
  • Leading companies manage their advocates to strengthen their brands.
  • The ROI in advocate activation is phenomenal, outperforming traditional media channels across many metrics.

Solutions

Our custom yet turnkey data-driven process leverages trust and consumer advocacy for your brand at scale.
We deliver measurable ROI results in brand conversion and sales lift.

Dialogue

Dialogue

All-around shopper advocacy activation. We will educate Insiders about your brand. They will share their knowledge with their peers face-to-face and online. You will gather invaluable consumer insight and consumer-generated content.

SmartReviews

SmartReviews

Generate trustworthy product reviews at scale. In just a few weeks, your highly-targeted Insiders will create high-volumes of authentic reviews and boost product ratings. SmartReviews will tip your consumers’ purchasing decision online and at stores.

My Home Party

My Home Party

Brand sponsored at home events. Insiders will open their doors for your brand and invite friends over. Together they will test your product and learn about your brand through a fun and Instagram-worthy brand experience.

Clients

Coca Cola
Colgate
Henkel
Johnson and Johnson
L'Oréal
Mondelez
Nestlé
PG
Philips
Playstation
Purina
Samsung
Starbucks
Unilever
Walmart
Groupe Seb
Huawei
Reckitt Benckiser
HP
GSK
Nestlé

"The Insiders’ activation was a huge success, exceeding expectations, especially driven by the outstanding results from the conversion rate metric—from initial prospects to purchase. There was a visible increase from word of mouth in our sales performance drivers touch point analysis.
Samuel Baroukh Nestlé
Nescafé Dolce Gusto

Philips

The Insiders helped to reach the goal of the campaign by stimulating the awareness part. They reached 5 hits in the Google top 10, at the climax of the total 360° campaign, outperforming our own marketing activations. They supported the BTL part of the campaign with the communication power of their network, reaching a multitude of potential consumers. More than the normal BTL communication would have done. With WOM as a key driver, we exceeded the sales goals of the campaign, outperforming all comparable countries who did not include WOM in their activations.
Dominique Van De Woestijne
Philips

Dr. Oetker

"The Insiders helped us with their inventive ideas to create an attractive campaign, which inspired our target audience. We really appreciated the likeable and uncomplicated cooperation. We were able to track the success of the campaign at any time and we had the feeling to be up to date at all times! The WOM campaign has not only provided us with valuable, qualitative feedbacks, but also increased the weekly sales visibly, which was especially helpful during launch phase.
Patrizia Mauro
Dr. Oetker

Deloitte
European Business Awards

Insights

Building Brand Equity in the Era of Consumer Reviews

by Rose Lugo Consumer reviews sell, no question about it. As a result, marketers are ever more pressured to produce them, but face several challenges in doing so. Many agencies and platforms promise brand marketers reviews at scale, which only addresses part of the problem. Brands need more reviews, better quality reviews, and reviews that come in way faster than the organic consumer pace. Moreover, marketers need to move sales this quarter while also building brand equity for the long run... Read More

Team

Our Leadership Team
BJORN Cassier

BJORN Cassier

CEO

BJORN Vandemeulebroucke

BJORN Vandemeulebroucke

Lead North America

PAUL Voordeckers

PAUL Voordeckers

Lead Europe

JOEL Amorim

JOEL Amorim

Lead Latin America

KARAN Mathur

KARAN Mathur

Lead APAC

ROSE Lugo

ROSE Lugo

Lead Global Marketing

ALLISON Rijnen

ALLISON Rijnen

Lead Finance

TOM Van den Broek

TOM Van den Broek

Lead IT

NINA Vander Stichele

NINA Vander Stichele

Lead Global HR

MICHEL Thysen

MICHEL Thysen

Lead Graphic Design

Our Offices

Headquarters

Oosterhout NB

Europe

Antwerp • Barcelona • Düsseldorf • Lausanne • London • Madrid • Milano • Moscow • Paris • Stockholm • Warsaw • Zurich

North America

Miami • New York

Latin America

Bogota • Buenos Aires • Lima • Mexico City • Rio de Janeiro • Santiago • São Paulo

Asia & South Pacific

Singapore • Seoul • Sydney • Tokyo

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Contact Us

Grapevine US, Inc. 333,
Las Olas Way CU 1
Fort Lauderdale Florida
United States

E-mail: GetHelp@theinsidersnet.com