Blog

Building Brand Equity in the Era of Consumer Reviews

by Rose Lugo Consumer reviews sell, no question about it. As a result, marketers are ever more pressured to produce them, but face several challenges in doing so. Many agencies and platforms promise brand marketers reviews at scale, which only addresses part of the problem...

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Turning Detractors into Promoters: A NPS Case Study in the Food & Beverage Category

by Rose Lugo Word-of-mouth recommendations are powerful, consumers trust their peers over any type of advertising . Hence, marketers cannot afford to ignore the effect of word-of-mouth in their brands’ equity. The Net Promoter Score, NPS, can be helpful in determining whether consumers are likely to talk a brand up or down...

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4 Tactics to Grow Your Brand Ambassadors this Holiday Season

by Rose Lugo November rolls in and holiday shoppers are compiling their wish lists, researching brands and deals. According to the International Council of Shopping Centers, this year, 63% of consumers plan their holiday shopping around Black Friday...

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7 Word of Mouth Marketing Myths Debunked

by Rose Lugo Word of Mouth Marketing (WoM) works. Jeff Bezos and Mark Zuckerberg, heads of two of the most successful companies of our time, Amazon and Facebook respectively, are themselves big advocates of WoM. Nonetheless, there are several myths surrounding WoM that must be put to rest, for the benefit of discerning consumers and amazing brands everywhere...

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Lessons from the First Influencer Marketing Event in The Netherlands

by Esther de Bruin, The Netherlands The Insiders participated in the first Influencer Marketing Event in The Netherlands. It was a vibrant and educational gathering of marketing leaders. Eventgoers had one aspiration in common, figure it out how to make the most of influencer marketing...

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Winning New Consumers to Your Brand

by Bjorn Vandemeulebroucke Globally, within the last year, approximately 70% of The Insiders’ activations launched news brands. These clients mainly sought to bring new consumers to their brands or in some cases to a whole new category, as it was in a recent case with a robot vacuum brand...

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Brand Marketers’ Questions Answered

by Staff Writer The Insiders’ Managing Director in Latin America, Joel Amorim, recently met with the Editor-in-Chief of Mega Brasil, journalist Marco Antonio Rossi, to discuss the success of The Insiders in that country. Joel was asked many of the questions prospect client brands ask us everyday around the world...

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The Power of an Insider

by Rose Lugo – Head of Global Marketing, The Insiders Marketers have grown skeptical of the effectiveness of traditional advertising as shoppers at-large have changed the way they buy, flocking to online stores, skipping or blocking ads altogether...

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Creative Ways to Repurpose UGC in Your Marketing Mix

by Rose Lugo – Head of Global Marketing User-generated content, UGC, is key in driving sales. Marketers deploy UGC as a tool to enhance lucrative connections with consumers. Major brands like BMW, Netflix, and Starbucks have made UGC an integral part of their content marketing strategies...

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5 Rules Successful Brand Managers Live By

by Rose Lugo Thanks to media fragmentation, brand marketers face challenges in a complexity never seen before. They must beat the competition from local brands, international brands, generic brands, disruptive brands, fly-by-night brands—all of which can be found on Amazon...

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7 Surefire Ways to Boost Your Product Reviews

by Rose Lugo – Head of Global Marketing Product reviews help SEO, driving shoppers into discovery and consideration. Quality reviews written by consumers sway buyers at point of sale on and offline. As a brand marketer or an ecommerce marketer, you know authentic reviews are essential, but how do you get them? Whether you have a new brand or need to improve relevancy and reputation, you can indeed generate quality and authentic product reviews at scale...

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8 Ecommerce Best Practices from The Insiders

by Rose Lugo.. Head of Global Marketing At The Insiders we have been fortunate to serve the brand advocacy needs of hundreds of the world’s most iconic brands for the last 10 years. As part of our holistic marketing approach, we have deployed and tested strategic tactics to boost ecommerce performance across dozens of industry segments around the globe...

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Every Marketer Should Know This About Product Reviews

by Francisco Amigo Country Manager, Chile Among Amazon’s many innovations, there is the product review. The giant digital native company established itself as the largest retailer in the world in 2015, and amid its many feats to get there, it popularized product reviews...

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5 Lessons on Breaking Brand Barriers to Acquire Advocates

by Bjorn Vandemeulebroucke.. Managing Director, Americas Leading global brands are keen in deploying consumer education to break barriers, specially the toughest ones, relevance, credibility, and superiority. A successful brand advocacy program goes much beyond feeding product information to target...

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What Makes Us Insiders

A few words about our company culture and values at The Insiders By Bjorn Cassier, CEO These are exciting times at The Insiders. New Insiders from all over the world join our community every day at a record pace. Our international team of skilled and passionate marketers is growing exponentially...

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