Blog

5 Rules Successful Brand Managers Live By

by Rose Lugo Thanks to media fragmentation, brand marketers face challenges in a complexity never seen before. They must beat the competition from local brands, international brands, generic brands, disruptive brands, fly-by-night brands—all of which can be found on Amazon...

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7 Surefire Ways to Boost Your Product Reviews

by Rose Lugo – Head of Global Marketing Product reviews help SEO, driving shoppers into discovery and consideration. Quality reviews written by consumers sway buyers at point of sale on and offline. As a brand marketer or an ecommerce marketer, you know authentic reviews are essential, but how do you get them? Whether you have a new brand or need to improve relevancy and reputation, you can indeed generate quality and authentic product reviews at scale...

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8 Ecommerce Best Practices from The Insiders

by Rose Lugo.. Head of Global Marketing At The Insiders we have been fortunate to serve the brand advocacy needs of hundreds of the world’s most iconic brands for the last 10 years. As part of our holistic marketing approach, we have deployed and tested strategic tactics to boost ecommerce performance across dozens of industry segments around the globe...

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Every Marketer Should Know This About Product Reviews

by Francisco Amigo Country Manager, Chile Among Amazon’s many innovations, there is the product review. The giant digital native company established itself as the largest retailer in the world in 2015, and amid its many feats to get there, it popularized product reviews...

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5 Lessons on Breaking Brand Barriers to Acquire Advocates

by Bjorn Vandemeulebroucke.. Managing Director, Americas Leading global brands are keen in deploying consumer education to break barriers, specially the toughest ones, relevance, credibility, and superiority. A successful brand advocacy program goes much beyond feeding product information to target...

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What Makes Us Insiders

A few words about our company culture and values at The Insiders By Bjorn Cassier, CEO These are exciting times at The Insiders. New Insiders from all over the world join our community every day at a record pace. Our international team of skilled and passionate marketers is growing exponentially...

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