Consumer Electronics

Samsung USA, Samsung Gear IconX

Goal

Increase awareness and consideration for Samsung Gear IconX.

Activation

We executed six touchpoints to individually engage highly-targeted Insiders. We employed intensive community management and one-on-one coaching to stimulate their interaction with the product. They learned about key Samsung Gear IconX features and were encouraged to share their opinions with their peers through authentic quality reviews, social media posts, and face-to-face conversations.

Results

 91% Insiders said product met or surpassed their expectations

 235% Number of reviews generated above goal

 4.5 Number of reviews generated per Insider

 88% Insiders bought the product

 3 Hits on top 10 Google rank for targeted keywords