Food & Beverage

Nestle U.K., Nespresso VertuoPlus

Goal

Generate online reviews for Nespresso VertuoPlus.

Activation

250 coffee-lover Insiders were activated to try Nespresso VertuoPlus and share their reviews online. Insiders received a VIP pack with a VertuoPlus machine and coffee capsules, along with Nespresso-branded coffee mugs. We encouraged Insiders to produce thoughtful and educational product reviews in their authentic voices.

Results

 7X ROI

 746 Reviews generated

 120% Number of reviews above goal

 4.8 Average product ratings by Insiders

 5 Hits on top 10 Google rank for targeted keywords