Household Cleaning Products

P&G Chile, Ariel Power Liquid

Goal

Generate new consumers through brand conversion from competitive brands.

Activation

Insiders tried Ariel Power Liquid and were educated about the benefits of the product. Brand advocates were then encouraged to have conversations with their friends, colleagues and family on the effectiveness of the product. Insiders were also asked to share their opinions about the product online.

Results

 80% Brand conversion

 89% Purchase intent

 518K Conversations about the product

 596K Online impressions generated

 1.8K Content pieces produced by Insiders