Personal Care

Johnson & Johnson, France Neutrogena Hydro Boost

Goal

Grow awareness to the Neutrogena Hydro Boost brand and gain market penetration in France.

Activation

We stimulated selected Insiders to engage in face-to-face conversations and post content about Neutrogena Hydro Boost online. Insiders generated product reviews, consumer testimonials, product ratings, and image-rich content on social media platforms.

Results

 92% Ratings at 4 stars or above

91% Insiders said product met or surpassed their expectations

 81% Purchase intention

 220K Face-to-face conversations took place

 428K Online impressions generated