Purina Russia, Purina One
Increase awareness about Purina ONE’s health-benefits among highly-targeted consumers.
Cat owners who demonstrated a high-level of concern for their pets’ health were selected to try Purina One. They were educated about product quality and took part in a 3-week challenge to test the effect Purina One had in their feline friends’ health.
267K Conversations about the product
289K Online impressions generated
98% Insiders said product met or surpassed their expectations
81% Purchase intention
4.7K Content pieces produced by consumers