By Samantha Womack
As the industry leaders in word of mouth advocacy, we are excited to announce The Insiders Consumer Report, an in depth look into what consumers look for in reviews. We know that reviews are an integral part of the shopper experience and having a strategic plan for digital health has now become commonplace in the consumer goods industry. But simply seeding reviews isn’t enough to push a brand over the edge into cornering their market. Marketeers and brand managers also have to be strategic in the review content they are eliciting. Review length, structure, content, and UGC all plays a role, and these roles differ vastly across different product categories. In this report, we break it down to show that not all reviews are valued equally. The discoveries highlighted here can help brands promote an online wealth of helpful, impactful product reviews specific to their industry, allowing us to drive sales and improve digital health. For your free download of The Insiders Consumer Reviews Report, click the link below and find out what we’ve discovered.