Leveraging online reviews and engaged brand shopper advocates will make the difference in tapping into this record-breaking revenue.
SPA or Sponsored Product Ads used to be the go to solution for e-commerce product exposure, but the system has proven to be flawed
it’s important to perfect your image online with a tactical digital health strategy to increase your shopper frequency.
Brands which work now to understand and meet women’s needs, will get the full value from this key target market.
User generated content including photos and videos paired with online reviews are becoming a necessary component in making purchase decisions.
We explore 3 interesting insights into the habits of the male shopper within the luxury product category.