Blog

The Need for Speed in 2020

Black Friday and Cyber Monday are behind us, and marketeers are already looking past the holiday season into Q1 of the new year. With the start of a new sales quarter, and a new decade, it’s important to set in place strategic digital marketing plans for new the product launches of 2020...

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The Insiders Consumer Review Report 2019

  As the industry leaders in word of mouth advocacy, we are excited to announce The Insiders Consumer Report, an in depth look into what consumers look for in reviews. We know that reviews are an integral part of the shopper experience and having a strategic plan for digital health has now become commonplace in the consumer goods industry...

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5 Things to Know About Gen Z Consumers

How do you craft a digital marketing strategy for the first generation of true digital natives? From their earliest youth Gen Z – born between 1995 and 2010- have grown up in a world heavily influenced by the internet, social media and mobile networks...

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Black Friday is coming, is your online review strategy ready?

It’s officially October, and as everyone is thinking of pumpkin spice and jack-o-lanterns, we as marketers already have Black Friday and Cyber Monday on the brain. How can we capitalize on this pivotal consumer holiday? How can we get our product to stand out and drive significant sales? The simple answer: an effective online review strategy...

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Tap into the $400 billion electronics industry

By Carol Jagic The Consumer Technology Association just announced that U.S. consumer tech online shopping sales will surpass the $400 billion milestone in 2019; citing wearables and smart devices as the emerging technologies for focused sales growth; and laptops, TVs and smartphones among the key revenue drivers...

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Why SPAs Aren’t Effective and What You Should Be Doing Instead

SPA or Sponsored Product Ads used to be the go to solution for e-commerce product exposure, but the system has proven to be flawed in a major way. When brands, retailers, and third party advertisers execute a SPA strategy, they all do so with differing objectives in mind...

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The Insiders 3 Step Plan to Converting to the New Omni-Channel Shopper

Step 1: Improve your brand’s Digital Health   With most consumer sales moving to the ecommerce space, it’s important to perfect your image online with a tactical digital health strategy to increase your shopper frequency...

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Online reviews are driving your sales growth. Do you have the right strategy?

By Carol Jagic Online reviews. Love them or not, it’s now a fact that consumer reviews play a vital role in driving your product sales. According to the 2018 Nielson Connected Commerce Report, there are currently 4 billion people online, and almost 93% of them are connecting on their mobile device...

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Forget About Millennials And Gen Z, It’s Time To Focus On Women

by Carol Jagic She’s educated, she’s a homemaker, she’s a business entrepreneur. She’s a woman. And right now, she is the single greatest influencing factor over whether your product will be purchased. Globally, women control over $20 trillion in annual consumer spending...

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The 3 Key Benefits of UGC

By Samantha Womack In the age of digital media and online sales, people are engaging in online social experiences more than ever before. These digital engagements have evolved increasingly to include the shopper experience. Consumers now have the unique opportunity to engage in authentic product experiences from their peers through online reviews and social media, and an integral part of this exchange is the visual content users are generating online...

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Shoppers Are Rushing To Purchase Home Appliances This Holiday Weekend. Are You Ready For Them?

by Carol Jagic This Presidents Day, consumers in the US will take advantage of holiday weekend sales to purchase home appliances and large electronics, and their first point of research will be online. Brands who want to get in front of these high intent shoppers, whether it be during a holiday weekend or all-year around, will need to provide digitally engaging content...

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3 Insights on How Men Will Purchase Luxury Gifts This Valentine’s Day

What is it that makes the male shopper tick? We will explore 3 interesting insights into the habits of the male shopper within the luxury product category to help maximize your shopper marketing efforts this Valentine’s day. Men Shop Online Recent shopper data compiled by ecommerce-platforms...

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Ecommerce Trends that Will Drive Sales in 2019

by Rose Lugo While brick and mortar stores still hold important place in the buyer’s journey, consumers increasingly prefer to shop online. The internet influence on shopping behavior has been on the rise since the advent of online stores, but recent data show consumers are becoming more comfortable purchasing on digital environments...

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Building Brand Equity in the Era of Consumer Reviews

by Rose Lugo Consumer reviews sell, no question about it. As a result, marketers are ever more pressured to produce them, but face several challenges in doing so. Many agencies and platforms promise brand marketers reviews at scale, which only addresses part of the problem...

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Turning Detractors into Promoters: A NPS Case Study in the Food & Beverage Category

by Rose Lugo Word-of-mouth recommendations are powerful, consumers trust their peers over any type of advertising . Hence, marketers cannot afford to ignore the effect of word-of-mouth in their brands’ equity. The Net Promoter Score, NPS, can be helpful in determining whether consumers are likely to talk a brand up or down...

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4 Tactics to Grow Your Brand Ambassadors this Holiday Season

by Rose Lugo November rolls in and holiday shoppers are compiling their wish lists, researching brands and deals. According to the International Council of Shopping Centers, this year, 63% of consumers plan their holiday shopping around Black Friday...

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7 Word of Mouth Marketing Myths Debunked

by Rose Lugo Word of Mouth Marketing (WoM) works. Jeff Bezos and Mark Zuckerberg, heads of two of the most successful companies of our time, Amazon and Facebook respectively, are themselves big advocates of WoM. Nonetheless, there are several myths surrounding WoM that must be put to rest, for the benefit of discerning consumers and amazing brands everywhere...

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Lessons from the First Influencer Marketing Event in The Netherlands

by Esther de Bruin, The Netherlands The Insiders participated in the first Influencer Marketing Event in The Netherlands. It was a vibrant and educational gathering of marketing leaders. Eventgoers had one aspiration in common, figure it out how to make the most of influencer marketing...

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Winning New Consumers to Your Brand

by Bjorn Vandemeulebroucke Globally, within the last year, approximately 70% of The Insiders’ activations launched news brands. These clients mainly sought to bring new consumers to their brands or in some cases to a whole new category, as it was in a recent case with a robot vacuum brand...

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Brand Marketers’ Questions Answered

by Staff Writer The Insiders’ Managing Director in Latin America, Joel Amorim, recently met with the Editor-in-Chief of Mega Brasil, journalist Marco Antonio Rossi, to discuss the success of The Insiders in that country. Joel was asked many of the questions prospect client brands ask us everyday around the world...

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The Power of an Insider

by Rose Lugo – Head of Global Marketing, The Insiders Marketers have grown skeptical of the effectiveness of traditional advertising as shoppers at-large have changed the way they buy, flocking to online stores, skipping or blocking ads altogether...

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Creative Ways to Repurpose UGC in Your Marketing Mix

by Rose Lugo – Head of Global Marketing User-generated content, UGC, is key in driving sales. Marketers deploy UGC as a tool to enhance lucrative connections with consumers. Major brands like BMW, Netflix, and Starbucks have made UGC an integral part of their content marketing strategies...

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5 Rules Successful Brand Managers Live By

by Rose Lugo Thanks to media fragmentation, brand marketers face challenges in a complexity never seen before. They must beat the competition from local brands, international brands, generic brands, disruptive brands, fly-by-night brands—all of which can be found on Amazon...

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7 Surefire Ways to Boost Your Product Reviews

by Rose Lugo – Head of Global Marketing Product reviews help SEO, driving shoppers into discovery and consideration. Quality reviews written by consumers sway buyers at point of sale on and offline. As a brand marketer or an ecommerce marketer, you know authentic reviews are essential, but how do you get them? Whether you have a new brand or need to improve relevancy and reputation, you can indeed generate quality and authentic product reviews at scale...

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8 Ecommerce Best Practices from The Insiders

by Rose Lugo.. Head of Global Marketing At The Insiders we have been fortunate to serve the brand advocacy needs of hundreds of the world’s most iconic brands for the last 10 years. As part of our holistic marketing approach, we have deployed and tested strategic tactics to boost ecommerce performance across dozens of industry segments around the globe...

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Every Marketer Should Know This About Product Reviews

by Francisco Amigo Country Manager, Chile Among Amazon’s many innovations, there is the product review. The giant digital native company established itself as the largest retailer in the world in 2015, and amid its many feats to get there, it popularized product reviews...

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5 Lessons on Breaking Brand Barriers to Acquire Advocates

by Bjorn Vandemeulebroucke.. Managing Director, Americas Leading global brands are keen in deploying consumer education to break barriers, specially the toughest ones, relevance, credibility, and superiority. A successful brand advocacy program goes much beyond feeding product information to target...

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Wat ons Insiders maakt

Een woordje over de bedrijfscultuur en -waarden bij The Insiders Door Bjorn Cassier, CEO Het zijn spannende tijden bij The Insiders. Nieuwe Insiders overal ter wereld sluiten zich met een recordsnelheid aan bij onze community. Ook ons internationale team met vaardige, gepassioneerde marketeers groeit exponentieel...

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