Nuun Hydration Tablets
UK
Nuun is an emerging sports hydration brand specialising in electrolyte flavoured tablets that simply dissolve in water and provide optimum hydration with a tailored electrolyte formula to support an active lifestyle.
Nuun has two unique products, Nuun Sport Electrolyte; the flagship sports drink tablet product, formulated with complete electrolytes and clean ingredients to help replace what is lost during exercise-induced sweating. With four delicious flavours, Lemon Lime, Orange, Strawberry Lemonade, and TriBerry, Nuun Sport Electrolytes provides a great balance of ingredients for mineral replenishment to deliver hydration support before, during, and after any run or sport.
Nuun Ultra Hydration is the second product, inspired by pioneering science and developed to provide powerful hydration when it is needed the most. It is formulated with an optimised electrolyte carbohydrate blend to deliver proactive hydration support, ensuring you stay on track for every activity.
THE BRIEF
To enhance brand awareness and drive trial of Nuun tablets within the running community by leveraging the authenticity and reach of micro-influencers. The campaign will focus on engaging influencers who are passionate about running and embody the active lifestyle associated with Nuun, encouraging them to share their genuine experiences with their peer networks. Additionally, the campaign aims to generate high-quality user-generated content (UGC) that can be repurposed across Nuun’s social media and digital channels to amplify reach and engagement.
THE APPROACH
The Insiders announced the campaign through a dedicated landing page, targeted email blasts, and community outreach. Applicants must share their social media stats, fitness passions, and content samples to demonstrate alignment with Nuun’s brand and their fit for the campaign.
Selected 30 influencers received a Nuun Influencer Starter Pack, including Nuun hydration tablets, branded merchandise, and a content guide. Influencers were tasked with creating engaging posts, including Instagram content.
THE STRATEGY
Key Elements of the Strategy:
- Targeted Engagement with Niche Communities: By focusing on micro-influencers (5,000–20,000 followers), the campaign taps into highly engaged audiences within fitness, wellness, and active lifestyle niches. These influencers typically have closer connections to their followers, resulting in higher trust and more authentic interactions.
- Authentic User-Generated Content (UGC): Encouraging influencers to showcase real-life use cases of Nuun (pre/post-workout hydration, daily routines) creates relatable, authentic content. This builds credibility, as followers trust organic recommendations over traditional advertising.
- Product Education Through Experience: By equipping influencers with Nuun products and detailed guidance, the campaign empowers them to educate their audience about the brand’s clean ingredients, hydration benefits, and eco-friendly values.
HIGHLIGHTS
Over the 6-week campaign period, we were able to over-deliver review content by 137% and achieve 24 reels, 32 posts and 67 Instagram stories. Total reach exceeded 900k, 4.4% engagement rate and impressions higher than 1.5 million. On the brand’s account, there was an increase of 58% in page views comparing to the month of July when no additional activations were live, as well as a 41% increase in interactions and 138 new accounts engaged.
Want to grow sales with Insiders UGC?
Want to grow sales with Insiders UGC?
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