J&J Neutrogena | Success Story

Industry

Solution

Goal

Digital acceleration of media plan for NPD

Increase targeted awareness and conversion of Neutrogena NPD Hydro Boost.

Highly Engaged Brand Advocates and Nano-influencers to broadcast experiences in conversations and online.

Reach

Total impressions

Increase in purchase intent

%

Engagements

Drive targeted trial & awareness at scale, establish industry relevance and strengthen social credentials.

Overcome superiority barriers and generate new consumers through consumer-to-consumer brand conversations about Ariel Liquid Concentrate

Targeted recruitment based on pet profile (junior, senior, dry food,..) to cover all SKU with relevant product reviews.