Featured Success Story

  Industry

Goal

Convert consumers from competitor.

Challenge

Build awareness, penetration and brand positioning to change perception about Pampers and convert consumers of competitive brands.

Solution

Break credibility barriers by activating a target group of Insiders and engaging them in the brand experience while converting them to brand advocates, sharing their opinions on and offline.

Reviews

Total impressions

Increase in purchase intent

%

User generated content

Find out how The Insiders can work with your business.

P&G Ariel

P&G Ariel

Overcome superiority barriers and generate new consumers through consumer-to-consumer brand conversations about Ariel Liquid Concentrate