Featured Success Story

Goal

Win new consumers

Challenge

Overcome superiority barriers and generate new consumers through consumer-to-consumer brand conversations about Ariel Liquid Concentrate.

Solution

Set up trialing within a targeted group of Insiders, reinforce superiority through in-depth education on key differentiators, and promote targeted peer testing between consumers in an authentic and credible way.

Coupons distributed

Total impressions

Increase in purchase intent

%

User generated content

Find out how The Insiders can work with your business.

Purina

Purina

Targeted recruitment based on pet profile (junior, senior, dry food,..) to cover all SKU with relevant product reviews.