P&G Ariel | Success Story

Goal

Win new consumers

Challenge

Overcome superiority barriers and generate new consumers through consumer-to-consumer brand conversations about Ariel Liquid Concentrate.

Solution

Set up trialing within a targeted group of Insiders, reinforce superiority through in-depth education on key differentiators, and promote targeted peer testing between consumers in an authentic and credible way.

Coupons distributed

Total impressions

Increase in purchase intent

%

User generated content

Find out how The Insiders can work with your business.

Request Proposal