P&G Ariel | Success Story


Win new consumers


Overcome superiority barriers and generate new consumers through consumer-to-consumer brand conversations about Ariel Liquid Concentrate.


Set up trialing within a targeted group of Insiders, reinforce superiority through in-depth education on key differentiators, and promote targeted peer testing between consumers in an authentic and credible way.

Coupons distributed

Total impressions

Increase in purchase intent


User generated content

Find out how The Insiders can work with your business.