Purina | Success Story

Industry

Solution

Goal

Cover all major e-coms with quality reviews

Support new launch of 6 Purina dual nature SKU with quality reviews.

Targeted recruitment based on pet profile (junior, senior, dry food,..) to cover all SKU with relevant product reviews.

Smart reviews

Rate

Average review word count

Hits on Top 10 Google SERP

Highly Engaged Brand Advocates and Nano-influencers to broadcast experiences in conversations and online

Drive targeted trial & awareness at scale, establish industry relevance and strengthen social credentials.

Overcome superiority barriers and generate new consumers through consumer-to-consumer brand conversations about Ariel Liquid Concentrate