To build a continuous experience plan for Veza Sur which would create buzz in 3 phases: drive sales at Veza sur retailer, drive traffic to Veza sur brewery in Wynwood and promote the Veza Sur in home experience.
Social media impact
Boost social recommendations & tastings on mass-scale, using the new Felix Sensations Crunchy Crumble. Convert competitors’ users to the Felix brand.
Turn consumers into Brand Ambassadors for Buchanan’s spirits to drive awareness and sales.